By JP Sivasubramaniam

The real CX conversation, unfiltered.

Practitioner-level insights on CCaaS, AI Agents, WFO, and contact center strategy from someone who's led the migrations, deployed the AI, and run the operations.

Latest

Recent Articles

View All
CX Strategy & Operations June 22, 2026

Building a CX Operating Model That Survives an Agentic AI Rollout

Most CX operating models were not built for agentic AI. The organizations struggling with their AI rollouts are not struggling because they picked the wrong technology. They are struggling because they dropped new technology into an old operating model.

Workforce Optimization June 22, 2026

WEM: No Longer the Adjunct

Salesforce, Microsoft, and Cisco have all announced native Workforce Engagement Management within weeks of each other. This is not a coincidence. Here is what it means for CX leaders and consumers.

CCaaS June 21, 2026

CCaaS Week in Review: June 21, 2026

Genesys hits $2.8B ARR, Salesforce crosses the CCaaS line, NICE goes native with agentic AI, and a $670M government deal confirms who still wins mega-enterprise procurement.

AI Agents June 20, 2026

Voice AI #3: Which Flavor of Agentic Actually Makes Sense for Your Enterprise?

CCaaS, CRM, or hyperscaler-native? There is no one-size-fits-all answer to Voice AI. It depends entirely on your CX maturity — and on understanding what agentic actually means.

AI Agents June 20, 2026

Voice AI #4: How to Measure Success — The KPIs That Actually Matter

Most Voice AI programs measure the wrong things. Containment rate alone tells you nothing about whether customers are actually being helped. Here is the measurement framework that does.

AI Agents June 20, 2026

Voice AI #2: Don't Get Lost in the AI Apocalypse

Everyone is selling Voice AI. Every inbox is full of 'save $millions' pitches. Before you buy the hype, here's how to move with intent: and why the winners won't be the fastest adopters.